Riyadh – Asdaf News:
The biggest multi-service app in the area, Careem, has introduced the healthiest on-demand food delivery service in Saudi Arabia in Riyadh and Jeddah to make it easier for Saudi customers to enjoy tasty yet nutritious cuisine without a subscription.
The updated Careem Food app has selected meal collections, nutritional information, health education, and monthly health challenges for Saudi consumers. With insight into calories and macronutrients and filtering options based on dietary choices, customers can browse healthy meals and categories directly across restaurants.
The healthy delivery service launches in cooperation with popular healthy restaurants in Saudi Arabia, such as GOBO, BOGA, and Earth Bowlz. Careem Food has partnered with major gyms including Fitness First to make gym membership accessible to Careem Food customers through special partnerships.
Alex Golden, Global Head of Food at Careem, said: “We are delighted to make healthy eating more accessible than ever through Saudi’s healthiest on-demand food delivery service. So many of our customers want to get in better shape but find it challenging to eat healthy consistently. Eating healthy doesn’t have to mean losing the joy of food or spending hours planning and cooking. With our new app experience we’ve made it incredibly easy for customers to become the best versions of themselves.”
Ralph Choueiri, Director of Food at Careem KSA, commented: “Reducing obesity and building healthier societies is key to Saudi’s Vision 2030 objectives. Food delivery companies have an opportunity to help prevent early onset health problems such as type 2 diabetes and high blood pressure, by making healthy food more accessible and enjoyable to order. Careem Food’s new healthy delivery service provides customers in Riyadh and Jeddah with multiple touchpoints to access healthy food easily and manage their calories and macros. We’re delighted to see the platform welcomed by so many and can’t wait to celebrate the results of our in-app health programs with the community.”
Under Vision 2030, Saudi Arabia aims to be at the forefront of implementing interventions to address the main behavioral risk factors of obesity, such as unhealthy diets. Vision 2030 includes targets to reduce obesity by 3% and drive a 10% decrease in diabetes prevalence by 2030.
According to IPSOS research on changing food habits in Saudi Arabia, 50% of KSA consumers have become more conscious about eating healthy since the pandemic. Careem analysis from 2022 shows that healthy food currently forms 17% of the Saudi food delivery market.
Careem Food began operations in Saudi Arabia in 2019 and currently offers consumers a variety of nutritious meals, information and suggestions on healthy eating practises, and solutions at their fingertips to help them make little adjustments every day to lead better lives.