Fitbit Introduces Fitbit Charge 4, its Most Advanced Health & Fitness Tracker, in Saudi Arabia

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Newsgate360 -Riyadh: Fitbit (NYSE: FIT) today announced the latest evolution of its most popular family of devices, Fitbit Charge 4™ in the Kingdom of Saudi Arabia. The Charge 4 and Charge 4 Special Edition will be available in the Kingdom of Saudi Arabia starting April 15, 2020 in stores that will be open and online through Souq.com, Noon, Virgin Megastore, Jarir Bookstore, Sports Podium, Fitness Needs and other retailers. Featuring Fitbit’s most advanced combination of sensors and features, now with built-in GPS and Spotify – Connect & Control, Charge 4 delivers what you want most in a health and fitness tracker, paired with essential smart features and up to seven days of battery life in a sleek, swimproof design — all at an approachable price. Charge 4 includes Fitbit’s latest innovation, Active Zone Minutes, a new personalized standard based on your resting heart rate and age that tracks any workout that gets your heart pumping, from indoor biking to yoga, measuring the time you spend in each heart rate zone toward a weekly goal of 150 minutes. For more guidance and motivation in today’s environment, new content has been added to Fitbit Premium, including programs, workouts from brands like barre3, Down Dog and Physique 57, mindfulness tools, challenges and more. Along with 40 new pieces of free content, Fitbit is offering a free 90-day trial for new Premium users. With the launch of new tools, software and content, being “on Fitbit” offers even greater value for users looking to manage their overall health.

“Our mission has always been to help people around the world get healthier. In today’s extraordinary times, that mission is more important than ever, but we realize how hard it is to focus on your health and wellness. However, staying active, eating well and getting enough sleep can help reduce stress and boost immunity,” said James Park, CEO and co-founder.

“To help support our users, we’re offering a free trial of Fitbit Premium and added content so our users have the right tools at home to help them stay healthy; and, with Active Zone Minutes, we are giving users a new personalized standard for health and fitness so they can get the most out of any activity that works for them and help to keep them motivated.”

Fitbit’s most advanced designed tracker uplevels fitness and deepens health: Active Zone Minutes will launch first with Charge 4, with an innovative design made to optimize GPS performance plus house other advanced sensors and capabilities while maintaining a slim, lightweight tracker form at the same approachable price and battery life. Its premium, lightweight, swimproof² design is comfortable for all-day (and night) wear, featuring an inductive button, a scratch-resistant screen and a bright, crisp touchscreen display that is easy to view in natural light.

Active Zone Minutes helps you work out more efficiently and unlock better health: Because activity looks different for everyone, Fitbit developed Active Zone Minutes to help you understand how your activity contributes to your overall health, beyond the number of steps you take.

With Fitbit’s PurePulse® 24/7 heart rate tracking, Active Zone Minutes uses your personalized heart rate zones to track your effort for any energizing activity, whether doing a HIIT workout, power yoga or taking a vigorous walk outside. Earn credit for each minute of moderate activity in fat burn zone and double the credit for vigorous activity in cardio and peak zones – Active Zone Minutes does the math for you so you can quickly understand how many you need to reach your daily and weekly goals. Get real-time alerts on your wrist each time you change zones so you can push harder or scale back to make your workouts more efficient. After a workout, see a detailed summary of your heart rate zones in the Fitbit app, including progress toward your goals, so you can continue challenging yourself to make every minute count.

Sleep better and achieve your goals with Charge 4: Sleep is a critical component to maintaining overall health and wellness, and boosting immunity. As such, Fitbit’s leading sleep features are included with Charge 4 to help you understand and improve your sleep. Previously only available on Fitbit smartwatches, smart wake (coming soon) uses machine learning to wake you at the optimal time. Sleep Score provides deeper insights into your sleep with a daily look at the quality of your sleep, now available on-wrist for Charge 4.