OMA Emirates and UnionPay Collaborate to Create a SoftPOS Solution for Pakistan and ME

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Dubai – Asdaf News:

OMA Emirates Group LLC, a market leader in payment systems and solutions, today announced a partnership with UnionPay International to create SoftPOS, a Point of Sale (POS) solution for the Middle East and Pakistan that will significantly boost the acceptance of touch points throughout these countries. SoftPOS will be available in these countries by the end of the year. In keeping with UnionPay’s aim for digitalization, the cutting-edge SoftPOS solution will be highly affordable and safe and turn NFC-enabled (Near Field Communication) smartphones into a POS, providing POS Acquirers in the area with a much-needed affordable option.

Payments made using SoftPOS will be just as safe and secure as those made using a traditional POS terminal. SoftPOS makes it easy for merchants and SMEs to use contactless payment, enabling companies to get beyond problems with handling cash and other operational difficulties brought on by the exchange of actual currency, tender, or money. SoftPOS can do away with the need for in-store cash registers and allow company owners to accept contactless payments on portable smart devices like mobile phones and tablets. SoftPOS may also enhance customer experiences and open up new doors for the retail industry to employ its human resources more creatively.

Commenting on the partnership, Niranj Sangal, Group CEO of OMA Emirates Group LLC said, “We are very excited to collaborate with UnionPay International in introducing SoftPOS to the Middle East and Pakistan region. We strongly believe this will be a game-changer, especially for SMEs looking for a respite from ever-increasing operational costs. We look forward to further strengthening our position across multiple regions by associating with UnionPay International and offering value-added products and services to our clients.”

The tap-to-phone solution will help consumers who have the NFC feature enabled accept payment digitally through contactless payments. This can be facilitated by tapping the NFC-enabled card or mobile device on the merchant’s Android mobile phone with NFC functionality.

UnionPay International is pleased to partner with OMA Emirates Group LLC in revolutionizing innovative payment methods in the region, and we believe that this solution will help Acquirers to scale their POS touchpoints. SoftPOS will enhance the experience for smaller merchants and make digital payment collections simple, reliable, and flexible where conventional POS isn’t feasible due to the high cost of hardware,” said James Yang, General Manager Middle East of UnionPay International. “We are confident that this new solution will allow new category merchants to accept contactless payments in an easy way as customers are moving to digital channels faster than they have in the past.”

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