Fitbit Debuts Sense, its Most Advanced Health Smartwatch
World’s first with EDA Sensor, Plus ECG App, SpO2 and Skin Temperature Sensors
Riyadh – 
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Fitbit (NYSE:FIT) today announced Fitbit SenseTM, the company’s most advanced health smartwatch, bringing innovative sensor and software technology with the world’s first electrodermal activity (EDA) sensor on a smartwatch to help manage stress, along with advanced heart rate tracking technology, new ECG app,2 and an on-wrist skin temperature sensor,[1] all powered by 6+ days’ battery life[2]. Paired with a free six-month trial of Fitbit PremiumTM,[3] it can help you track key trends in your health and wellbeing, like heart rate variability (HRV), breathing rate, and SpO2 with the new Health Metrics dashboard.3 Fitbit is also introducing Fitbit Versa 3TM , with exciting new health, fitness and convenience features, including GPS. Last, Fitbit has enhanced its most accessible tracker, increasing battery life up to 10 days,6 adding more health and fitness features like AZM, and adding a one-year free Premium trial with Fitbit Inspire 2TM.7 By making these powerful tools and resources available and more accessible to everyone, the Fitbit platform helps you better understand and take control of your wellbeing during this unprecedented time.
“Our mission to make everyone in the world healthier has never been more important than it is today. COVID-19 has shown us all how critical it is to take care of both our physical and mental health and wellbeing,” said James Park, co-founder and CEO, Fitbit.
“Our new products and services are our most innovative yet, coupling our most advanced sensor technology and algorithms to unlock more information about our bodies and our health so you can be in control. We are breaking new ground with our wearables, helping you better understand and manage your stress and heart health, and pulling your key health metrics together in a simple and digestible way to track things like skin temperature, heart rate variability and SpO2 so you can see how it’s all connected.3 Most importantly, we are making health accessible, surfacing new data that you may only get once or twice a year at the doctor’s office, that you can use to focus on your holistic health and wellness, at a time when it’s needed most.”
Manage Your Stress for Better Health: The new EDA sensor on Fitbit Sense measures electrodermal activity responses. Using the EDA Scan app, place your palm over the face of the device to detect small electrical changes in the sweat level of your skin. Measuring your EDA responses can help you understand your body’s response to stressors and help you manage your stress. You can do a quick EDA Scan session on device to see your responses, or pair it with guided mindfulness sessions in the Fitbit app to see how your body responds during meditation or relaxation. At the end of your session, you will see an EDA response graph on-device and in the mobile app to gauge your progress over time and reflect on how you feel emotionally.
Understand and Manage Your Heart Health: Fitbit Sense also ushers in the company’s next era of heart health innovation, a space Fitbit pioneered by offering the first 24/7 wrist-based heart rate tracking in 2014, through the launch of Active Zone Minutes earlier this year.
Early Indicators: Fitbit Sense adds a new skin temperature sensor to detect changes to your wellbeing that may potentially be a sign of a fever, illness, or the start of a new menstrual phase. Wearing your device when you’re asleep each night lets you regularly measure your skin temperature variation to see trends, versus looking at your temperature at a specific moment in time.
Get the Best of Fitbit: Fitbit Sense also combines all of the key health, fitness and smart features found on Fitbit’s other smartwatches, including on-board GPS, 20+ on-device exercise modes, SmartTrack® automatic activity tracking, Cardio Fitness Level and Score, and advanced sleep tools. Stay connected with a range of smart features for added convenience, including a built-in speaker and microphone to take calls and reply to texts with voice commands,contactless payments, thousands of apps and clock faces and more, while still maintaining an impressive 6+ days’ battery life.
Intelligent Design for Maximum Performance, Style and Comfort: Fitbit Sense was created through a series of unique and innovative design processes, including miniaturized nano-molding and laser bonding technology to create Fitbit’s most powerful and intelligent device to date.
Fitbit Versa 3, More to Love: Fitbit is also launching Fitbit Versa 3, adding new health, fitness and convenience features to the company’s most popular smartwatch family. On-device GPS, in-app workout intensity map, enhanced PurePulse 2.0 technology, and Active Zone Minutes make it easier than ever to stay on top of your fitness goals, beyond tracking your daily steps.
Get Even More with Fitbit Inspire 2: Building on the success of the company’s stylish yet affordable Fitbit Inspire and Inspire HR trackers, Fitbit Inspire 2 adds advanced features like Active Zone Minutes, an enhanced stylish, slim design, and a brighter, more vibrant screen with the longest battery life of any Fitbit device at 10 days.
Pricing and Availability: Fitbit Sense, Fitbit Versa 3 and Fitbit Inspire 2 will be available in the Kingdom of Saudi Arabia in late September through Amazon, Namshi, Noon, Jarir Bookstore, Virgin Megastore, Xcite, Extra, SportPodium, Fitness Needs, SACO and other retailers.
