World Architectural Festival Virtual 2020 sponsored by GROHE

Brought together the global architecture community to discuss “Living with Pandemics”

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Jeddah – :

GROHE, a leading global brand for complete bathroom solutions and kitchen fittings and founder sponsor of the World Architecture Festival (WAF), will continue the sponsorship of the WAF for the 12th year in a row. Due to the unprecedented Covid-19 situation, this year’s edition took place as a virtual event with completely new and exciting formats focussing on the main topic “Living with Pandemics”: From 30th November until 04th December live content, talks, panel discussions and networking opportunities fostered the professional exchange between architects and designers all around the world. The community was attended by renowned keynote speakers such as Jeanne Gang of Studio Gang, Sir David Adjaye of Adjaye Associates, Ben Van Berkel of UNStudio and Sir Peter Cook.

GROHE did not only award this year’s winner of the Water Research Prize, honoring initiatives which investigate the architectural implications of water in respect of buildings or the built environment on December 2nd but also contributed to the live sessions at WAFVirtual.

On demand | CPD session on 3D printing

GROHE is the first leading sanitary brand in Europe to employ the use of 3D metal-printing manufacturing techniques. The CPD module considers 3D printing in general terms – what it is, different techniques and materials used, areas of application, manufacturing and environmental impacts.

Karl Lennon, Director A&D Accounts EMENA, Grohe AG / LIXIL EMENA said “Being the founding member of the World Architecture Festival and supporting it for the last twelve years, we are delighted to see that WAF has developed into a must-attend event for the global architecture community” said Stefan Schmied, Vice President Global Projects Grohe AG.

“We were excited to participate in the virtual transformation of the festival and discuss the challenge for hotel designers to ensure safe distancing in hospitality and also how designers and manufacturers can realise the possibilities of digital design and construction to create buildings focused on health and well-being.”

Paul Flowers, Leader, LIXIL Global Design added: “It is more important than ever for designers and architects to share ideas and collaborate. GROHE is immensely proud to support WAF for the 12th year and its first virtual festival to engage in these discussions and foster professional exchange. Only together can we make impactful change on the holistic experiences we create.”

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