The Dubai Mall opens virtual store on

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Newsgate360 – Dubai: Emaar Malls has announced its partnership with the region’s leading marketplace, to open The Dubai Mall virtual store that will support the retailers and the community to address the unprecedented challenges from the COVID-19 situation.

Retailers at The Dubai Mall can soon become a part of The Dubai Mall virtual store, hosted on Customers will be able to visit the virtual store and shop their favourite brands, make their purchase choice online, and have the purchases delivered to their homes by noon across the UAE.

The Dubai Mall is also facilitating customers to use another online asset of Emaar Malls,, to enable online purchases. This further illustrates the collaborative and innovative approach by Emaar Malls to support the retailers.

The store to door solutions by Emaar Malls serve as a free, safe, cash-less and convenient delivery service, daily throughout the UAE, which will support the community, easing any concerns of their wellbeing whilst social distancing is in place.

An Emaar Malls spokesperson, said the new, proactive initiative aims at supporting the retail sector, the community and the nation, to tide over the challenges following the Covid-19 situation.

“Unprecedented challenges call for innovative, collaborative and bold measures. The Covid-19 situation and its impact on the global economy call for us to rally our strengths and identify new measures that take into consideration the social and economic realities. We stand by our nation, community and industry to address the impact of the situation. The Dubai Mall virtual store will help retailers continue to do positive business while factoring in the need for social distancing and people making their purchases online. The initiative allows for Emaar Malls to connect our stores and customers safely, without impacting daily routines and worries around wellbeing. This will particularly benefit SMEs and startups that do not have an active online presence as well as larger retailers who now have an added channel to drive sales.”

A spokesperson of confirmed that The Dubai Mall will be the first to partner in this initiative. “We have been in discussions with large mall operators for the virtual mall initiative, as part of our efforts to offer alternate channels for retailers to tide over the current challenges. We expect to announce further major partnerships with large malls shortly.”

Through the partnership with, the leading online marketplace with a strong distribution and delivery network and fulfilment centres, The Dubai Mall is creating a viable and relevant retail channel for retailers across multiple categories that adds to the convenience and wellbeing of customers. will also undertake extensive marketing of this new initiative.

To be part of the virtual store, tenants at The Dubai Mall only have to opt-in to this service from and Namshi, and the e-commerce platforms will work with the retailers to take their inventory and stores online.


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