LG teams up with Microsoft for launch of new Xbox

Jeddah – :

LG Electronics (LG) has joined forces with Microsoft as the official partner for the launch of the new Xbox Series X in the Middle East. The exclusive collaboration invites gamers to complete their dream setup by pairing Microsoft’s flagship console with LG’s cutting-edge OLED TV range for an immersive experience like no other.

Long considered among the most advanced gaming TVs in the world, LG OLED TVs feature self-lit pixel technology and support for the latest HDMI specifications such as Variable Refresh Rate (VRR), ultra-fast response rate and Auto Low Latency Mode (ALLM). Unlike backlit LED TVs, LG OLED TVs have individual self-lit pixels that rapidly change their state. Combined with LG’s in-built HDR Gaming Interest Group (HGIG) profile, the perfect black presented by self-lit pixels provides the best match for experiencing HDR gaming just as the creator intended.

The α (Alpha) 9 Gen 3 AI processors in LG’s OLED and NanoCell TV ranges take real-time ray-tracing performance to the next level and set a new standard for gaming-optimized picture and performance, reducing display latency, motion blur, and ghosting to barely discernible levels. With LG 8K OLED TVs able to deliver 8K content at 60 frames per second and handling staggering 48Gbps speeds, playing games on Microsoft’s flagship console has never looked so good.

“We are thrilled to partner with Microsoft for the launch of the new Xbox Series X in the region,” said  Ken Jeong, MD of LG Saudi Arabia. “Combining the most innovative TVs with the fastest and most powerful console in the world ensures instant response times, smooth graphics and enhanced immersion, with Dolby Vision and Dolby Atmos on supported models adding to the experience for the ultimate in home gaming. We look forward to participating in the launch in Saudi Arabia and giving Xbox fans the chance to take their gameplay to new heights.”

LG OLED TVs not only surpass industry standards for blue light, flicker, and high-quality imaging, but also deliver powerful and immersive audio. Gamers can feel all the action thanks to perfectly balanced sound effects delivered by the α9 Gen3 AI Processor, which uses spatial recognition to understand the space, grasp the player’s location, and deliver every nuance of sound. The range also incorporates ThinQ capability, allowing for hands-free voice control to give players the edge during moments when reaching for the remote is not an option.

Gaming fans in Saudi Arabia can witness how the LG OLED TV range brings Xbox Series X games to life by visiting LG Experience Zones at stores across the Kingdom.