LENOVO INCREASES ITS LEAD IN THE UAE’S X86 SERVER MARKET
Ongoing digital transformation and strong partner network helps Lenovo increase market share of the UAE’s x86 server market in Q3 2020
Dubai- 
Lenovo has maintained its lead at the top of the UAE’s x86 server market in Q3 2020, thanks to the ongoing digital transformation of the region, and enhancements to Lenovo’s partner network.
The latest data from International Data Corporation’s (IDC) Quarterly Server Tracker, Q3 2020 shows that Lenovo grew it’s share of the x86 server market by vendor value from 24.98% in Q2 2020, to 28.17% in Q3 2020, & by vendor revenue from from 25.13% in Q2 2020 to 28.52% in Q3 2020. The figures also mark the fourth consecutive quarter of growth in the x86 segment for Lenovo in the UAE.
Lenovo said that expansion and enhancements to its regional partner network, especially in distribution and ISV partnerships, allowed it to meet growing customer demand in a timely fashion, helping the company to expand its customer base in the region.
The company has recently launched the Lenovo Partner Hub, to increase engagement with channel partners, supported by targeted campaigns and rebate programs to support sales
The increased uptake of digital transformation has also contributed to Lenovo’s strong position in the UAE x86 market.
Dr Chris Cooper, Director and General Manager, Lenovo Data Centre Group MEA, said: “Across the GCC, the pace of digital transformation is accelerating, rather than slowing down, and Lenovo is uniquely positioned to support our customers in their DX projects by providing the flexible, reliable, high availability infrastructure that is the foundation of these transformation projects.”
“We are very pleased to have extended our lead of the UAE x86 server market, which I believe is proof of the value that our customers see in our advanced solutions portfolio, and also the strength of our go-to-market strategy, which extends from our own dedicated manufacturing facilities, to Lenovo’s own expert personnel, and into our growing network of strategic partners. All these factors are working together to ensure that Lenovo is the partner of choice for our customers, to help them achieve their digital transformation goals.”
