Epson Roadshow Brings Latest Innovations to KSA

Riyadh – Asdaf News:

Epson, a global technology leader in printing and visual solutions, showcased its latest innovations including its new range of EcoTank printers and Lifestudio projectors, and the launch of its new partner portal, in Saudi Arabia as part of a dedicated roadshow in June.

Epson kicked off the roadshow on 7^th June with an event in Jeddah attended by more than 50 delegates. This was followed by an event in Khobar on 11^th June, and Riyadh on 23^rd June.

Husam Alzughayyar – KSA country manager, said: “Our Saudi roadshow was the perfect opportunity to engage with our partners and customers and spotlight our newest products, solutions and upgrades to help organizations and individuals transform the way they print, display and consume media, while providing our partners with a platform that streamlines their ability to reach customers.”

During the roadshow, Epson also revealed plans to open a new regional headquarters in Riyadh in the second half of the year, recognizing the scale and growth of the Saudi market, and the Kingdom’s importance as a strategic hub.

Epson highlighted the latest additions to its market-leading EcoTank range, designed for families and home office users looking for reliable, low-cost and eco-conscious printing without the hassle of cartridges. This new range includes printers at least 25% smaller than competitor models, and with up to three years of ink included in the box, and savings of up to 90% on printing costs.

Epson also introduced its new Lifestudio projector range in Saudi Arabia. This included three models of Lifestudio personal and portable lifestyle projectors: Lifestudio Flex, Flex Plus, and Pop. These projectors combine modern design with Epson’s all-new 3-chip 3LCD Triple Core Engine™ technology, delivering a bright 4K PRO-UHD^®4 or Full HD picture, depending on the model, up to 150 inches, and sound by Bose technology to deliver clear, room-filling audio from a small, compact package.

Khalil El-Dalu, distribution manager, Middle East, Epson, and Husam Alzughayyar, spoke at all three events, while Suat Ozsoy, VP commercial operations, META-CW Asia, attended the Riyadh event and delivered a keynote address. Ryo Tachimori-san, VP business operations for Epson META-CW Asia, also attended and met delegates at the Riyadh event.

Introducing the new EcoTank and Lifestudio ranges, Suat Ozsoy said: “Saudi Arabia is one of the region’s most dynamic and fast-evolving markets, and we are excited to introduce our latest EcoTank and Lifestudio innovations to customers and partners. These solutions have been designed to meet the changing needs of homes, businesses and creators, combining outstanding performance with greater convenience and sustainability.”

Epson’s new Partner Portal, which officially went live in May 2026, was also well-received by partners attending the roadshow. The partners were impressed by the centralized platform’s ability to simplify daily management, provide visibility and transparency, and facilitate collaboration, information sharing and feedback between Epson and partners.

Speaking about the new platform, Khalil El-Dalu said: “Saudi Arabia is a growing, strategic market for Epson, and we are committed to equipping our partners with the tools they need to grow and develop their businesses. Our new Partner Portal simplifies day-to-day engagement, while providing easier access to sales resources, marketing materials and training that will help them better serve customers across the Kingdom.”

The roadshow reflects Epson’s continued investment in Saudi Arabia and its commitment to supporting the Kingdom’s rapidly evolving technology landscape. By bringing together partners, customers and industry leaders, the events provided a platform to showcase the latest innovations, strengthen collaboration and reinforce Epson’s long-term growth ambitions in the market.