Riyadh – Asdaf News:
In a global travel landscape that has been dominated for years by the pressure to see and do everything, a noticeable shift is underway. Travelers are increasingly moving away from the overstimulated, always-on rhythm of “FOMO travel” and towards a slower, more intentional way of exploring the world, one defined by space, silence, nature, and meaningful connection. This new pace, often described as the move from FOMO to SLOMO, is shaping the next era of luxury travel. AMAALA, Red Sea Global’s upcoming coastal lifestyle destination, is emerging as one of the world’s most significant embodiments of this shift.
Inspired by the purity of the Red Sea and set along three naturally occurring bays on Saudi Arabia’s rugged north-western coast, where the Hijaz Mountains meet the sea. Designed for travelers ready to step back from the fast, hyper-connected world, AMAALA introduces a coastal lifestyle rooted in wellness, regeneration, and conscious rhythm of living.
From serene wellness journeys and marine discovery to sun-and-sea adventures and heritage encounters, AMAALA offers the time and space to reset. Guests and residents are invited to discover what it means to live longer, better, whether through meditative seaside mornings, restorative treatments, or quiet moments immersed in nature. The destination directly responds to the global desire to slow down, replacing packed itineraries with days defined by simplicity, presence, and a sense of ease.
As AMAALA prepares to open its first phase, the destination will debut five world-class luxury resorts, a yacht club, a marine life institute, a state-of-the-art marina, and the Wellness Route, a 5km linear park connecting coastal experiences through untouched nature. Each resort contributes a distinct expression of the SLOMO ethos: Equinox Resort and Residences introduces next-generation regeneration and recovery through an open-air magnesium vitality pool, subterranean spa grotto, hyperbaric chambers and sleep-optimized rooms; Four Seasons Resort and Residences AMAALA at Triple Bay offers cascading water features and serene outdoor spaces that soften the pace of the day; and Nammos Resort and Residences blends social and solo wellness with coastal dining, an island restaurant and sunset-facing bars.
Rosewood AMAALA brings refined elegance and nature-led tranquility across dedicated zones for families, couples, and spa-focused stays, with the signature Asaya Spa offering tradition-inspired treatments and activities. Six Senses AMAALA immerses guests in personalized journeys of discovery and restoration, with wellness programmes ranging from Sleep and Yoga to Longevity and biohacking.
Marine discovery, a defining pillar of AMAALA, offers travelers a meaningful connection to the Red Sea. At Corallium, an immersive three-level marine life institute designed by Foster + Partners, visitors engage with the region’s thriving reefs, rare marine species, and ocean stewardship efforts through immersive displays and expert-led storytelling. These experiences align with a wider global turn toward nature-positive travel, allowing guests to explore without compromising the delicate environment around them.
This commitment to regeneration shapes every element of the destination. Powered by 100% renewable energy and designed to deliver a 30% net conservation benefit to local ecosystems by 2040, AMAALA limits visitation to no more than 500,000 guests annually to preserve its pristine landscapes. Sailing heritage is honored through the AMAALA Yacht Club, poised to become one of the world’s premier yachting hubs and home to the Grand Finale of The Ocean Race in 2027.
As travelers continue seeking destinations that offer quiet luxury, natural beauty, and the freedom to slow down, AMAALA stands at the forefront of this shift: from FOMO to SLOMO.
