Khobar – Asdaf News:
As Saudi Arabia continues its rapid growth in the wellness sector, Circle enters the market as a strategic collaboration between UK and Saudi founders, designed to meet the rising demand for holistic, performance-driven health experiences.
Circle comes as a next-generation wellness and performance destination co-founded by Saudi entrepreneur Salman Al Naimi and UK performance specialist Andrew Constanti.
The flagship site will open in Khobar in 2026, combining advanced training, medical-grade recovery, and community-led wellness under one roof.
Circle is not a new concept – it is the natural evolution of two established and successful ventures: Echo, one of Riyadh’s most trusted wellness and rehabilitation centres, and BoxCentric, a UK-based performance training brand renowned for its athlete-level coaching and mindset-driven philosophy.
“People in Saudi Arabia don’t just want a place to exercise,” says Salman Al Naimi, Co-Founder of Circle. “They want a lifestyle built around health, recovery, and performance. Circle was created to meet that demand.”
Saudi Arabia’s wellness sector is experiencing unprecedented growth. Valued at USD 1.14 billion in 2024 and projected to reach USD 1.79 billion by 2030, the health and fitness club market is central to Vision 2030’s quality-of-life goals.
Andrew Constanti, founder of BoxCentric commented: “Performance isn’t just for athletes. “It’s about helping people show up better in every aspect of life. With Circle, we’re applying that philosophy to one of the most exciting wellness markets in the world.”
Located in Saudi Arabia’s Eastern Province, Khobar is emerging as a hub for innovation and lifestyle. Recently ranked as the “most improved” city in the Economist Intelligence Unit’s 2025 Global Liveability Index, Khobar offers a unique mix of local and international demographics.
Its proximity to Bahrain and key business centres makes it a strategic entry point for high-quality wellness concepts.
“Khobar’s diversity and community focus make it the perfect place to start,” adds Al Naimi. “Wellness is about connection – and Khobar provides the ideal environment for that.”
