TikTok unites football fans throughout UEFA EURO 2020 in its first-ever Virtual

 Riyadh-

With the UEFA EURO 2020 tournament well underway, TikTok is enabling fans across the MENA region to connect with the beautiful game with the launch of its very first Virtual Fan Pit. Designed to unite football fans and involve them in the tournament during the pandemic, the fan pit is a platform for creators to share football-related content and take part in challenges for the chance to win awesome prizes.

In less than two weeks since the start of the UEFA EURO 2020 championship, more than 3,000 creators have joined the Virtual Fan Pit, demonstrating the popularity of the event and moreso, the appetite for football content across the Middle East and North Africa. In fact, to date there has been around 58M views on the #EURO2020 hashtag across the region and around 38M on the #TikTokEURO2020 hashtag respectively.

“The magic of football tournaments is the fans and their energy, therefore we wanted to ignite this passion on TikTok even if they can’t be there in person”, said Rami Zeidan, Head of Video and Creative at TikTok.

“With our advanced features and AR capabilities, our community across the region are able to share their love for the game in creative ways, whilst providing the opportunity for brands to connect with a captive audience of sports fans”, concluded Rami.

As part of the TikTok Virtual Fan Pit, creators will be able to make use of a range of exciting features including AR effects, Hashtag Challenges, TikTok LIVEs and Sounds for the community, for the chance to win cool prizes from brands.

Recreating the fan experience – what to expect at the TikTok EURO 2020 Virtual Fan Pit

• #GameReady: How do you prepare to watch your favourite teams? In this vlog challenge, creators are encouraged to showcase how they prepare for matchday. Whether it’s decorating the living room, cooking favourite matchday foods or hanging out with the family, here is the place for fans to show their favourite football traditions.
• #FootballColors: Fans can show the community what team they are rooting for by wearing their favourite football team’s shirt or applying their team colours to their face. Show your team support and love during the UEFA EURO 2020!
• #CelebrateFootball: Amp up the energy on game day by showing the fan pit how you react to the highs and lows of the game. Recreate famous goal celebrations, provide commentary on tactics and show your reactions to key moments of the match.

TikTok is the official partner of the UEFA EURO 2020 and is the first digital entertainment platform to sponsor a major international tournament. To discover UEFA EURO 2020 content visit tiktok.com or download TikTok from Google Play or the App Store.