Dubai – Asdaf News:
The World of Coffee Dubai 2024, has announced a number of specialized activities aimed at fostering partnerships and cooperation between exhibitors and attendees, as well as investigating opportunities in the expanding coffee industry.
The Roaster Village, the Cup Room, and the Brew Bar are just a few of the events that are scheduled to take place on January 21–23, 2024. Furthermore, the exhibition will include areas created expressly to highlight the significance of encouraging sustainable practises in the sector through a number of talks, specialised workshops on sustainability, best practises for resource utilisation, and sustainable initiatives that show the dedication of the global coffee community to ethical production.
The exhibition will also set the stage for the launch of various new events, like the Franchise Village, a platform that will bring together leading brands seeking to expand in the region and investors interested in establishing branches of renowned coffee brands. The platform will reinforce the position of the World of Coffee as a key event for exploring growth and collaboration opportunities.
The participating businesses will make coffee and display their coffee beans. Along with specialized guests, it brings together a dozen global businesses and offers an opportunity to sample coffee that has been prepared and roasted in a variety of methods.
The ’Cupping Room’ pavilion will enable visitors to taste and compare different coffee varieties and evaluate their quality. During their one-hour sessions, each company will provide a set of coffee-tasting sessions for buyers and the public to try and compare.
The Brew Bar pavilion, which is made up of two enormous platforms, can accommodate 12 enterprises. Businesses may utilise the platform for three hours to offer different coffee-tasting sessions and customers can wander between the businesses to sample the coffee and watch baristas creating inventive concoctions.
