Riyadh – Asdaf News:
The Public Investment Fund (PIF) today announced the launch of the Kayanee Company, a distinctive lifestyle integrated concept created to motivate and improve Saudi Arabian women’s well-being. Through its six services—fitness, clothes, personal care & treatments, nutrition & diagnostics, nutrition-conscious eating, learning, and healthy eating—Kayanee will concentrate on the health of women and the lifestyle of the next generation.
Kayanee, led by HRH Princess Reema Bint Bandar, will prioritise women’s emotional, physical, and social health in all of its offerings. The company wants to connect with more than a million customers in line with Saudi Vision 2030’s goal of building a thriving society.
The launch of Kayanee is a component of PIF’s plan to boost the potential of promising industries, localise technology, empower the private sector, encourage economic diversification locally, and improve quality of life in line with Saudi Vision 2030.
In an effort to assure widespread involvement, a top-notch digital platform will take centre stage as Kayanee’s clients’ primary entry point, enabling seamless integration between in-person and online services. The business will serve as a catalyst for the quick development of health, wellness, and fitness in Saudi Arabia, assisting the industry’s growth through partnerships with the private sector and along the entire value chain.
Head of MENA Direct Investments at PIF Raid Ismail said: “Kayanee will serve to expand Saudi Arabia’s SAR16 billion fitness and well-being industry. It is a very exciting time for PIF to venture into women’s fitness, wellness and well-being, and Kayanee is well positioned to enable the industry through its integrated offering, which will see the company partner with the growing private sector to create a vibrant society.”
