PREMIUM VAPING BRAND RELX SET FOR KINGDOM OF SAUDI ARABIA LAUNCH IN JUNE 2021

 Riyadh –

Following the announcement of recently revised vaping legislations, RELX, a premium vaping brand at the forefront of the e-cigarette evolution is set launch in KSA this summer. The product is currently readily available in the United Arab Emirates and Kuwait.
The Kingdom has announced new regulations, similar to those set across Europe, following the standard set up for e-cigarette health warnings which was introduced in September 2020.
What sets RELX International apart from other e-cigarette brands is its innovation, design and quality – all of which is underpinned with a strong ethical stance. Committed to a world without cigarettes, RELX International conducts its business with integrity, working with its partners to ensure its goods are strictly for adult smokers and vapers only.
RELX International products are designed at a cutting-edge research and development centre with extremely stringent inspection and rigorous quality control processes. It truly understands the needs of its adult consumers and the products are designed to provide them with exceptional alternatives of the highest quality and the most satisfying user experience possible.

RELX is a premium vaping brand committed to a world without cigarettes

Furthermore, it strictly forbids recommending, marketing or selling e-cigarettes to both non-smokers/ vapers and underage consumers and has numerous initiatives in place to promote youth prevention agenda among stakeholders, commercial and business partners. This falls under RELX International’s ‘The Guardian Program’ and it is the only vaping brand to have an initiative of this kind.
Founded in 2018 by the ex-Head of Uber China, Kate Wang, who wanted a solution for her own smoking habit and concerns over her father who had smoked for 40+ years, Wang approached Bing Du who had also seen a friend with a serious disease, fail to quit consuming cigarettes.
After much research, Bing co-founded RELX International, which is now Asia and China’s leading e-cigarette brand with presence in Asia, the UK, Canada, New Zealand and Indonesia, among many markets worldwide.
Vaping is set to replace smoking over the next 10 years and could see 1.6 million premature deaths avoided and 20.8 million quality adjusted years of life saved in the United States alone.
Furthermore, in the U.S., the Food and Drug Administration (FDA) developed a pathway to properly regulate non-combustible forms of nicotine delivery like e-cigarettes, coupled with progressive stances and scientific claims by prominent health bodies such as the UK’s Public Health England, that e-cigarettes are 95% less harmful to health than cigarettes.
In the UK, the government is proactively seeking to support consumers in stopping smoking and adopting the use of less harmful nicotine products. While in Canada, The Tobacco and Vaping Products Act provides adults with legal access to vaping products as it is strongly believed vaping will significantly reduce a smoker’s exposure to toxic and cancer-causing chemicals.

Steeped in science, technology and design, RELX provides adult smokers and vapers with next generation e-cigarette products

With wide product offerings based around a consumer centric design, plus a wide flavour pool for different regional preferences, based on market insights, RELX International will also be releasing new seasonal flavours developed on a regular basis.