GROHE Green Initiative in KSA is giving back to the community with the Green Orphanage House
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GROHE, the leading global brand for full bathroom solutions and kitchen fittings, is giving back to its community in KSA by launching the Green Orphanage House under its Green Initiative in the Kingdom of Saudi Arabia. In line with Saudi Arabia’s Vision 2030 – which situates environmental sustainability as a core principle of its directive and highlights the importance of optimizing the use of the Kingdom’s water resources – GROHE KSA partnered with AlBir Society, a charitable non-governmental society based out of Jeddah, to bring water sustainability and hygienic communal bathroom practices to the Orphan House.
“Sustainability is at the core of our business, especially since we work in conjunction with the world’s most precious resource – water – in a region that actively suffers from water scarcity and limitations. Our deep commitment to giving back to our communities, coupled with our keenness on continued innovation in the technology we utilize, has pushed GROHE towards actively working with different public and private groups to uplift our community and provide a better, more health-conscious approach to water usage and consumption” noted Fawzi Dernaika, Leader, KSA MENA, LIXIL EMENA
The Green Orphanage House is one of GROHE KSA’s Green Initiatives launched to reduce water consumption through water-efficient sustainable products. In KSA, GROHE KSA fitted the Orphan House with their EuroSmart E faucets to lower the water consumption in the orphanage and utilize more hygienic solutions that mitigate the spread of COVID-19 and other transferable viruses throughout the orphanage.
GROHE’s EuroSmart E faucets provide touch-free solutions that promote better hygiene and limit the ability of spreading germs and viruses by minimizing cross-contamination in public, private, and communal bathroom spaces. As part of GROHE’s core belief in sustainability through innovation, the EuroSmart E line also promotes water and energy sustainability by providing higher controls for water consumption and lowering the costs of water, energy, and maintenance.
“We have the ability to give back to our community in ways that make a genuine impact” said Gita Ghaemmaghami, Leader Communications and CR MENA, LIXIL EMENA. “That makes our work in the region even more important and pushes us to bring our absolute best to provide a better home, one with a better and more sustainable approach to water consumption, for everyone – especially for those who need it the most”.