Riyadh – Asdaf News:
On Saudi Arabia’s Red Sea coast, AMAALA is emerging as an ultra-luxury destination that places cultural heritage, natural wonders, and regeneration at the heart of the travel experience — creating lasting connections between visitors and the land, its history, and its people.
From the moment guests arrive, they are surrounded by the living history of the region. More than 800 archaeological sites have been uncovered across AMAALA, from ancient Nabataean trade routes and centuries-old forts to wells once used by pilgrims journeying to Makkah. These treasures anchor the destination in a profound sense of place, with Saudi Arabia’s rich past inspiring AMAALA’s vision. Many of these areas will be opened through curated nature walks, storytelling tours and cultural experiences that bring the Kingdom’s history to life and let guests share its story with the world.
Beyond the archaeological treasures, AMAALA’s wadis, desert valleys often mistaken for barren, reveal themselves as thriving corridors of life. Native trees like the miswack and acacia, some hundreds of years old, provide shade and sustenance for foxes, birds and pollinators. More than 260 plant species have been recorded across the site, creating a living portrait of resilience and natural beauty. These landscapes invite reflection and mindfulness, offering an unexpected sense of vitality in the desert and embodying AMAALA’s promise of wellness rooted in the health of the environment.
The Red Sea coastline offers an equally remarkable natural world, home to endangered green and hawksbill turtles that return to the same beaches to nest generation after generation, alongside over 170 species of hard coral and dense mangrove forests that form vital ecosystems. Seagrass meadows add to this natural richness, providing essential habitats for marine life and ensuring the health of the Red Sea. Guests will encounter these landscapes with respect and wonder, from walking boardwalks designed to protect mangroves to witnessing turtle nesting beaches left untouched.
To help guests understand and connect with these fragile ecosystems, AMAALA introduces Corallium, the world’s first fully immersive Marine Life Institute. This three-level experience brings the region’s marine world to life like never before. Visitors wander through shimmering curved habitats filled with darting fish, pass wave-like walls echoing seagrass meadows and pause at hands-on displays where children and adults alike can touch sea cucumbers, hermit crabs and starfish. Corallium will inspire visitors to discover the wonders of the Red Sea and the importance of preserving them for generations to come.
The destination’s unique topography also provides the stage for immersive experiences on land and water. Guests will dive into the Red Sea with Galaxea, AMAALA’s dedicated diving center, explore bays and coves through water sports with WAMA and discover diverse trails, stargazing experiences and cultural encounters through Akun’s inland adventures. Each experience is curated to give visitors a sense of discovery and connection, turning every outing into a memory of Saudi Arabia’s extraordinary landscapes and traditions.
By celebrating heritage, protecting ecosystems, and creating transformative guest experiences, AMAALA is redefining the future of luxury travel in Saudi Arabia and inspiring pride in the Kingdom’s unique natural and cultural treasures.
