Eight Winners from OPPO’s #FameOPPOrtunity challenge featured during final of The Masked Singer: Inta Min?
Global technology and smartphone company OPPO is celebrating the success of its #FameOPPORtunity challenge which was linked to the Arabic version of the hugely popular US reality singing show, The Masked Singer.
Winners of the #FameOPPOrtunity challenge were featured in the advert breaks for OPPO during the last episode of The Masked Singer: Inta Min? when eight participants from Saudi Arabia, Egypt, Tunis, Morocco and Lebanon get the chance to star in an OPPO brand film.
The month long #FameOPPOrtunity campaign challenged participants to create their own short videos using a specially written song, along with OPPO’s Masked Singer filters and choreography. More than 248,000 impressions were generated from the branded lens and winners were selected from across the region to feature in the OPPO adverts during the primetime show and enjoy a taste of super stardom.
The #FameOPPOrtunityChallenge captured the essence of OPPO’s latest Reno4 Series of smartphones which boast a suite of never-seen-before features to help users create better online content. The Reno4 Series’ groundbreaking portrait, night video, wide-angle and other photography and videography features empowers users to explore beyond the boundaries of their own creativity, which made the #FameOPPOrtunity challenge the perfect platform for budding filmmakers and fame seekers.
Mai Huang, Chief Marketing Officer at OPPO Middle East and Africa said, “The final of The Masked Singer: Inta Min? was the ideal vehicle to showcase the capabilities of the OPPO Reno series. Through its collaboration with MBC, the producers of the show in the Middle East, OPPO was able to reach an audience with a passion for creative expression and demonstrate that with unlimited imagination the OPPO Reno smartphones can capture the real you, your style and passion and effortlessly record all of life’s most brilliant and magical moments.”
She added:” OPPO is committed to engaging with customers in ways that matter the most to them. Recognizing the popularity of reality shows and the high level of celebrity appeal in the Middle East, The Masked Singer: Inta Min? and the digital contests are part of a number of OPPO initiatives created to demonstrate the capabilities of their devices, as well as connecting them to, and inspiring, potential consumers”.
The Masked Singer: Inta Min? has succeeded over the past months in attracting a wide audience in the Arab countries, whereas it announced yesterday the winner, the renowned Egyptian singer, Ehab Taoufik who confused the jury comprising four celebrities, Syrian Actor Qusai Khouli, Lebanese Singer and Actor Cyrine Abdelnour, Egyptian Actor Hasan El-Raddad, and Saudi Broadcaster Muhannad Al-Hamdi.
