Riyadh – Asdaf News:
TAIBA, a leading player in Saudi hospitality sector, announced its participation as a strategic partner in the third edition of the Umrah & Ziyarah Forum 2026, organized by the Ministry of Hajj and Umrah under the patronage of His Royal Highness Prince Salman bin Sultan bin Abdulaziz, Governor of Madinah Al-Munawarah, and is scheduled to take place at the King Salman International Convention and Exhibition Center from March 30 to April 1, 2026.
The forum represents the largest global gathering of Umrah tour operators, investors, developers, hospitality leaders, technology innovators, and a wide range of stakeholders within the hospitality industry.
TAIBA’s participation as a Strategic Partner stem from its significant role in supporting and advancing the hospitality sector and contributing to the development of integrated and sustainable visitor experiences. This aligns with the objectives of Saudi Vision 2030 and reinforces Madinah’s position as a leading global destination for Umrah and Ziyarah.
In this context, Sultan Al-Otaibi, Chief Executive Officer of TAIBA, stated: “Thanks to its deep-rooted expertise, TAIBA has been able to build an integrated hospitality platform covering investment, development, and operations, with a focus on experience quality and prioritizing visitor needs. From this perspective, we are proud of our strategic partnership in the Umrah & Ziyarah Forum 2026, which represents a key platform for exchanging expertise and enhancing collaboration in the hospitality sector”.
