Riyadh – Asdaf News:
Fragrance World, a frontrunner in the fragrance industry, unveils the latest perfume trends emerging in the GCC region.
Fragrance World has led the way in investigating Fusion Perfumery, meeting the changing tastes of Millennials and Gen Z with an unwavering commitment to delivering exceptional fragrance experiences.
The GCC region has experienced a surge in the fusion of French and Oriental perfumery, influenced by the cross-cultural exposure of its diverse population. While French perfumes are characterized by fresh, citrus, and fruity notes, Oriental fragrances are renowned for their depth, opulence, and sensuality. Fusion Perfumery, also known as French Oriental perfumery, blends elements of both to create intriguing and complex fragrances.
“Our exploration of Fusion Perfumery has led to the development of innovative blends, exemplified by Al Qamar under the esteemed brand, French Avenue,” said Poland Moosa Haji, the visionary Founder of Fragrance World. “We aim to offer fragrances that resonate with the diverse tastes of consumers while maintaining the highest standards of quality and innovation.” Haji added
Fragrance World’s recent innovation, Al Qamar offers a captivating blend of spices such as clove and saffron, intertwined with the sweetness of vanilla and caramel. Enriched with Givaudan’s latest ingredient, Akigalawood, it provides a truly unique olfactory journey. Additionally, Fragrance World has delved into minimalism with its luxury brand Maison Des Parfums. A prime example is the product Maison D’ Arabie – Musk Gold, utilizing only two ingredients – Rose and vanilla at the top, complemented by musk and amber for an oriental touch, achieving a subtle floral scent with perfect balance.
As pioneers in decoding the art of Fusion Perfumery, Fragrance World’s R&D team continuously explores alternative ingredients to craft blends that offer similar scents without disrupting the delicate equilibrium. The brand’s core ethos revolves around delivering exceptional fragrance experiences and value for money to consumers. Driven by a passion for excellence, Fragrance World persistently engages in research and development to explore new raw materials and innovate fragrances.
Furthermore, to solidify its position as a premier fragrance brand in the Middle East, Fragrance World has expanded into the Kingdom of Saudi Arabia. As Fragrance World continues its journey of growth and innovation, the brand remains committed to delivering premium fragrances that captivate and inspire. With a focus on creativity, quality, and accessibility, Fragrance World strives to be the ultimate destination for fragrance enthusiasts in the GCC and beyond.
