Sony Electronics Introduces 2022 BRAVIA XR TV Lineup, Featuring Innovative XR Backlight Master Drive Technology for New Mini LED Models

  Jeddah  –

Sony Electronics today announced the new BRAVIA XR television series, including MASTER Series Z9K 8K and X95K 4K Mini LED models, MASTER Series A95K, A80K 4K OLED model, and X90K 4K LED model.
Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in the Z9K and X95K series for incredible brightness. Enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones with almost no flare or halos around highlights. The Cognitive Processor XR™ also powers our A95K’s new OLED (QD-OLED) panel with XR Triluminos Max, which delivers our widest colour palette and reproduces naturally beautiful shades and hues. With millions of individuals, self-illuminating pixels, the A95K delivers more colours than ever before for an entirely new viewing experience.
These new innovations help us deliver the best and most immersive viewing experiences, authentically delivering the creator’s true intent. When watching movies, viewers can experience our enhanced Acoustic Surface Audio+™ for OLED models and Acoustic Multi-Audio™ for LED models, precisely matching the position of the sound with the images on the screen for a truly immersive audio/visual experience. The lineup also includes new features that customise and enhance at-home entertainment. Together with Netflix, we’ve released Netflix Adaptive Calibrated Mode[i], which automatically adjusts image processing based on ambient light, so users’ favourite shows and films look like the creator intended, under any conditions. Additionally, Sony’s new BRAVIA CORE Calibrated Mode will automatically adjust the image quality on screen to better align with the video creator’s original vision[ii]. All 2022 BRAVIA XR televisions will be designated ‘Perfect for PlayStation®5’[iii], which includes two PS5® exclusive features – Auto HDR Tone Mapping[iv] and Auto Genre Picture Mode[v].
“Sony is committed to offering the best viewing experience possible, no matter the at-home environment or content selection,” said Takakiyo Fujita, Managing Director, Sony Middle East and Africa. “With best-in-class picture and sound quality, our new TVs enhance any on-screen streaming and gaming content to create a powerfully immersive big-screen experience.”
This year, Sony also introduces a newly developed original camera device, BRAVIA CAM[vi], which recognises where users are sitting and optimises the picture and sound accordingly. It includes gesture controls, video chat and many other fun, new experiences waiting to be explored.
With growing demand for even larger TV screens, there is also the risk of greater resource and energy use. However, Sony is committed to sustainability from the development process all the way through to the viewing experience. Sony’s “Road to Zero” global environmental plan aims to achieve a sustainable society by reaching a zero environmental footprint throughout the life cycle of its products and business activities by the year 2050. With these goals in mind, our 2022 TVs use high recycled plastic content with Sony-developed SORPLAS™. By using SORPLAS™[vii], we’ve increased our use of recycled material without sacrificing design and durability and reduced overall virgin plastic use by up to 60%[viii], which equates to approximately 140,000,000 compact discs. Additionally, Sony’s BRAVIA CAM can recognise when viewers are no longer in front of the TV and dim the display to conserve energy.

[i] Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability. www.netflix.com/termsofuse

[ii] Purchase an eligible TV and register for BRAVIA CORE™ by 02/23/24. Number of titles, credits & redemption/viewing period & selection differ per TV model & subject to change. For eligible TVs and terms and conditions: https://www.sony.net/bravia-core. BRAVIA CORE streaming membership reqd. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration and credit card information.

[iii] Input lag time measured via 4K/120fps game HDMI input, may differ by real-time usage environment or specific conditions. Game title supporting 4K/120fps required.

[iv] Auto HDR Tone Mapping – Software updates on both PlayStation®5 console and TV available by automatic update or user-initiated update. To activate Auto Tone Mapping, must enable feature when pairing TV and PS5 for the first time; or will need to disconnect TV and PS5, perform factory reset and enable the feature during initial setup.   Feature is supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X85J, X80K, X80J, X900H.

[v] Auto Genre Picture Mode – Software updates on both PlayStation®5 console and TV available by automatic update or user-initiated update. This function works when Auto Picture Mode on the TV is set to ON and is supported only when PS5 and TV are directly connected. Applicable models: All BRAVIA XR models, X85K, X85J, X80K, X80J, X900H.

[vi]  Other than video chat, other BRAVIA CAM features available via firmware update.

[vii] The recycle rate refers to flame-retardant materials. The recyclable material used on the TV may differ depending on size.

[viii] Percentage compared to FY18. The products with 60% reduction are only available with certain models and in certain regions.